33% OF PROFITS GO TOWARDS WILDLIFE CONSERVATION
Image source: Ami Vitale – National Geographic Creative

What’s lost when an animal goes extinct? One way to think of species, be it of ape or an ant, is an answer to a puzzle: how to live on planet earth. A species’ genome is a sort of a manual: when the species perishes, that manual is lost. We are, in this sense, plundering a library – the library of life.
Elizabeth Kolbert, National Geographic

SOURCE: WORLD WILDLIFE FUND, LIVING PLANET REPORT 2016 AND 2018
Image source: Ami Vitale – National Geographic Creative

What’s lost when an animal goes extinct? One way to think of species, be it of ape or an ant, is an answer to a puzzle: how to live on planet earth. A species’ genome is a sort of a manual: when the species perishes, that manual is lost. We are, in this sense, plundering a library – the library of life.
Elizabeth Kolbert, National Geographic

SOURCE: WORLD WILDLIFE FUND, LIVING PLANET REPORT 2016 AND 2018